Partner supported.
Clearly labelled.
Never a pitch.
PartnerCast is where a selected organisation works through a real cybersecurity challenge in conversation, contributes something genuinely useful, and introduces its thinking without resorting to promotion.
One organisation. One real problem. One honest conversation.
A PartnerCast takes a single cybersecurity challenge that a partner genuinely understands, and works through it properly on record. What makes it difficult. Where the usual advice falls down. What they have learned from organisations that got it wrong, and from the ones that got it right.
The partner brings the expertise and supports the work. Signal shapes the conversation and asks the questions. The result is something a security leader can take away and use, whether or not they ever speak to the partner again.
It is a different thing from Signal Vox, and it is labelled as one. That labelling is not a caveat we are obliged to add. It is the reason the format can exist at all.
Recorded, and awaiting partner sign-off.
The first Signal PartnerCast is in the can.
It has been recorded and is with the partner for final approval. We will publish it here, and on the Signal Vox channel, once that approval is in. Details of the organisation and the subject follow when they are confirmed, and not before.
Nothing gets published on anyone's behalf without their sign-off. That is true of PartnerCast, and it is true of every conversation Signal records.
PartnerCast is not another name for Vox.
The two share a visual language, a standard of conversation and a channel. They do not share the same commercial relationship, and pretending otherwise would cost Signal the one thing it cannot replace.
Signal Vox
- What it is
- Independent editorial conversation.
- Who chooses the guest
- Signal, on editorial grounds alone.
- Who sets the questions
- Signal. No guest sees them in advance.
- Commercial relationship
- None. Nobody pays to appear.
- How often
- Weekly.
Signal PartnerCast
- What it is
- A partner supported format, labelled as one.
- Who chooses the guest
- The partner takes part, by arrangement. Signal decides whether the subject is worth an audience's time.
- Who sets the questions
- Signal, in the same way and to the same standard.
- Commercial relationship
- Declared on every episode, in the title and in the conversation itself.
- How often
- Occasional, and only when the subject earns it.
An audience that has to work out which conversations were paid for stops trusting all of them.
Two audiences, and both have to get something out of it.
A security leader with the problem in front of you
You get a proper working through of a challenge from people who deal with it daily, with the commercial relationship stated up front so you can weigh what you hear. If the episode is not useful on its own terms, it has failed, and we would rather not make it.
An organisation with genuine expertise to contribute
You get to be understood before you are ever considered. Recognition arrives ahead of your outreach, and credibility ahead of your first meeting. What you do not get is control over the questions or a list of who listened.
Five steps, and a veto you keep throughout.
- Find the problem worth an hourA conversation about what you actually see going wrong. If we cannot find a subject that would be useful to someone who never becomes a customer, we stop here and nobody has lost anything.
- Signal shapes the conversationWe write the questions, to the same standard as Vox. You will not see them in advance, for the same reason no Vox guest does.
- Record it properlyLong form, unhurried, and edited only for clarity. If something lands badly it can be talked through again rather than patched afterwards.
- You approve it before anyone hears itNothing is published without your sign-off. You are not approving the questions, you are confirming you are content with what you said.
- Published, labelled, and left upIt goes out on the Signal Vox channel and here, marked as partner supported, and it stays available free to anyone.
If you have a problem worth an hour of someone's attention, we should talk.
Thirty minutes in the diary, no deck and no hard sell. Bring the challenge you think is most misunderstood in your part of the field. If it is a good enough subject, it will make a good enough conversation, and if it is not we will tell you rather than record it anyway.