Trust cannot be
claimed. It has to
be demonstrated.
PartnerCast gives technology companies the chance to put their thinking into a genuine conversation with people who do the job every day. The questions are independent. The discussion is unscripted. What comes out of it is credibility you could not have written yourself.
Every cybersecurity company has a story. Very few get it properly examined.
Almost nobody gets the chance to have that story explored through an independent conversation with experienced practitioners who spend every day making real security decisions.
PartnerCast is not about reading a script. It is about testing ideas, working through the difficult parts, and demonstrating expertise in a discussion that experienced security professionals recognise as genuine.
Your ideas are examined by people making real security decisions on the front line today, not by a presenter reading prepared questions. That is why the conversation goes somewhere worth following.
That independence is what gives the finished episode credibility. And credibility is the thing you keep using with customers, prospects and the wider market long after the recording ends.
One organisation. One real problem. One honest conversation.
A PartnerCast takes a single cybersecurity challenge that a partner genuinely understands, and works through it properly on record. What makes it difficult. Where the usual advice falls down. What they have learned from organisations that got it wrong, and from the ones that got it right.
The partner brings the expertise and supports the work. Signal shapes the conversation and asks the questions. The result is something a security leader can take away and use, whether or not they ever speak to the partner again.
It is a different thing from Signal Vox, and every episode names the partner supporting it. That labelling is not a caveat we are obliged to add. It is what makes the independence verifiable, and the independence is the entire reason the finished episode is worth anything to you.
The AI risk your security stack cannot see
Niall Browne, co-founder and chief executive of AIBound, joins Vin Marc Maguire and Greg Collins on one of the fastest growing blind spots in enterprise security: the AI applications, agents, identities and skills already running on employee endpoints, largely outside traditional approval processes.
Watch the full episode 49 minutes on YouTube. Opens in a new tab.- Guest
- Niall Browne, co-founder and CEO, AIBound
- Co-host
- Greg Collins
- Host
- Vin Marc Maguire
- Running time
- 49 minutes
Unscripted, and straight from lived experience.
- Why AI adoption is happening outside traditional IT approval processes
- The growth of shadow AI across corporate endpoints
- Where firewalls, SASE, EDR and XDR lose visibility
- AI identities inheriting employee permissions
- Downloadable AI skills as a new attack surface
- Supporting innovation through guardrails rather than blanket bans
Ninety seconds, if you have not got fifty minutes.
Every PartnerCast, in one place.
This page is the home of the catalogue. Wherever you find a PartnerCast mentioned across Signal, the link brings you back here.
Nothing gets published on anyone's behalf without their sign-off. That is true of PartnerCast, and it is true of every conversation Signal records.
PartnerCast is not another name for Vox.
The two share a visual language, a standard of conversation and a channel. They do not share the same commercial relationship, and pretending otherwise would cost Signal the one thing it cannot replace.
Signal Vox
- What it is
- Independent editorial conversation.
- Who chooses the guest
- Signal, on editorial grounds alone.
- Who sets the questions
- Signal. No guest sees them in advance.
- Commercial relationship
- None. Nobody pays to appear.
- How often
- Weekly.
Signal PartnerCast
- What it is
- A partner supported format, labelled as one.
- Who chooses the guest
- The partner takes part, by arrangement. Signal decides whether the subject is worth an audience's time.
- Who sets the questions
- Signal, in the same way and to the same standard.
- Commercial relationship
- Declared on every episode, in the title and in the conversation itself.
- How often
- Occasional, and only when the subject earns it.
People trust PartnerCast because partners cannot buy control over the conversation.
Two audiences, and both have to get something out of it.
A security leader with the problem in front of you
You get a proper working through of a challenge from people who deal with it daily, with the commercial relationship stated up front so you can weigh what you hear. If the episode is not useful on its own terms, it has failed, and we would rather not make it.
An organisation with genuine expertise to contribute
PartnerCast does not help you tell people you are credible. It gives you the opportunity to demonstrate it, in front of people qualified to judge, and to keep using the result afterwards.
What you do not get is control over the questions or a list of who listened, which is exactly why the conversation is worth having.
Five steps, and a veto you keep throughout.
- Find the problem worth an hourA conversation about what you actually see going wrong. If we cannot find a subject that would be useful to someone who never becomes a customer, we stop here and nobody has lost anything.
- Signal shapes the conversationWe write the questions, to the same standard as Vox. You will not see them in advance, for the same reason no Vox guest does.
- Record it properlyLong form, unhurried, and edited only for clarity. If something lands badly it can be talked through again rather than patched afterwards.
- You approve it before anyone hears itNothing is published without your sign-off. You are not approving the questions, you are confirming you are content with what you said.
- Published, labelled, and left upIt goes out on the Signal Vox channel and here, marked as partner supported, and it stays available free to anyone.
If you have a problem worth an hour of someone's attention, we should talk.
Thirty minutes in the diary, no deck and no hard sell. Bring the challenge you think is most misunderstood in your part of the field. If it is a good enough subject, it will make a good enough conversation, and if it is not we will tell you rather than record it anyway.