The PartnerCast Licence

What you get,
what you can do
with it, forever.

One page, in plain English. It is published rather than sent privately, so you can read the terms before the conversation rather than after the decision.

The principle underneath it

Both sides want the same thing here.

A PartnerCast is valuable to a partner precisely because it is an independent conversation they did not control. Strip the independence out and the asset stops being worth having, for them as much as for Signal.

So this licence is not a set of restrictions Signal imposes on a partner. It is the shortest possible description of what keeps the thing valuable to both of us. That is why it is one page and why it reads like English.

What you receive

The recording, the clips, and the right to keep using them.

  • The full episodeThe complete conversation as published, in a format you can host, embed and share.
  • All approved clipsShort extracts produced alongside the episode. Approved means Signal has confirmed the extract represents the conversation fairly, which protects you as much as us.
  • Indefinite useOn your website, across your social channels, in sales conversations, in marketing, in proposals, in customer conversations and in presentations. No expiry, no campaign window and no renewal.
  • A permanent homeYour episode stays in the Signal archive and on the channel. The link you send a prospect in three years still works.
What stays with Signal

Ownership of the production, and the editorial line.

  • Signal owns the original production and brandingThe recording, the format, the Signal and PartnerCast marks. You have a permanent right to use the episode, not ownership of it.
  • Signal sets the questionsBefore, during and after. You approved the recording, which is a different thing from approving the editorial.
  • No listener or member detailsSignal passes no attendee, member or listener information to any partner, under any circumstances.
Two conditions

Both of them protect the value of what you have.

One

Attribution stays attached

Signal branding and PartnerCast attribution remain on the asset wherever the format carries them. Where a format genuinely cannot, a short social clip for instance, the attribution goes in the accompanying text instead.

The rule is simple: nobody encountering the material should be unclear that this is a Signal PartnerCast.

Two

Meaning is not changed by editing

Clips may be shortened. They may not be cut in a way that changes what was said, removes the qualification attached to it, or presents a point as broader than it was.

If a shorter extract would be useful and you are unsure whether it passes that test, ask. We will usually just make it for you.

Why these two, and no others

Everything a longer licence would add exists to protect one party against the other. These two exist to protect the asset itself. An unattributed clip is just a video you made, and a clip edited out of context is worth less than nothing the first time somebody checks it against the original. Both conditions cost you nothing you would sensibly want.

Permanence

Episodes stay up. That is the default and it is deliberate.

Permanence is part of what is being bought. An archive that could be emptied whenever a commercial relationship ended would be worth considerably less to everyone in it.

Default

PartnerCast episodes remain part of the permanent Signal archive

A commercial disagreement does not remove an episode. Nor does a contract ending, a partner moving on, or a change of marketing strategy on either side. The conversation happened, it was useful, and it stays available.

Exception

Signal may review or remove content only in exceptional circumstances

Where continued publication would materially damage the integrity, reputation or legal position of Signal. In practice that means:

  • Fraud
  • Criminal activity
  • Serious reputational issues
  • A legal requirement to remove it
  • Mutual agreement between both parties

That list is deliberately short and deliberately high. If the bar were lower, permanence would mean nothing.

The whole licence, in one line

People trust PartnerCast because partners cannot buy control over the conversation.

That protects the audience, it protects Signal, and it protects the long-term value of every episode. Most of all it protects you, because it is the only reason anyone will believe what they hear.

Read the Signal Constitution See PartnerCast